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Wednesday, April 21, 2010

膠界李嘉誠 - Wrigley

Whether you like the classic Doublemint® or the awakening Airwaves® or the ADA-accepted Extra® or the bad-breath-fighting Eclipse® or the "groundbreaking" 5® gum you're liking Wrigley. And they don't only make gum. They also make mints, hard and chewy candies, lollipops and chocolate. Founded by William Wrigley Jr., the company switched from selling soap to selling baking powder, and from selling baking powder to becoming a gum expert. Today, whichever "brand" of chewing gum or candy you choose, you might just end up with a Wrigley's in your mouth (some of them do taste similar, regardless of huge differences in commercials). Besides strategically building different brands that actually belong to one brand (called "the company") and suspiciously hiding this act, they also perform the beloved branding exercise of many corporations: localisation by slightly altered designs of the same brands. It's all a play on graphics.

唔理你係唔係趙綠箭,你都好可能趙緊箭牌香口膠!
































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I'm an Extra addict and experienced its profitable changes that I didn't really like and gradually got used to them by continuous consumption.

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